Have you heard of the advertiser’s Law of Dissatisfaction?

It’s the engine driving the consumer merry-go-round we are all surrounded by in our western culture. This engine is fuelled not only by all the adverts telling us about how we should look, what we should eat, use, drive, wear and so on but also by the celebrities, films, TV programmes and other media defining a way of living which values possessions and appearance over anything else.

In this society there will always be something more we could purchase to enhance our lives in some way. Whether this is actually true matters not, it is the illusion that it will, that feeds the system. Feelings of insecurity can arise if we lag behind in some way, if we don’t have the latest, next best thing that everyone else seems to; we are judged as less than that there must be something amiss if we don’t have it.

Joanna Macy calls it a virus and states that,

“The consumer lifestyle isn’t just wrecking our world; it is also making us miserable.” 

In the 5 min video below Joanna explains this more and calls us to Practice Gratitude as a REVOLUTIONARY ACT because not only is it liberating and subversive, you get to feel better, and save the planet.

What an excellent idea. I like subversion, anything to break free of the chains of illusion and delusion created by the Industrial Growth consumer society.

Counting our blessings however small reconnects us to ourselves, to others and to the world around us. When we focus on what we DO have, what IS working and HOW fortunate we are, feelings of lack are squeezed out. The incessant drone of dissatisfaction emanating from consumerism dissolves in the glow of satisfaction, appreciation and joy.

I invite you to join this revolution by starting a Gratitude Practice.

Over the next month I will be writing more about how we might do this and about what blocks us and gets in the way of us being able to practice it, and how we might overcome that.

In the meantime please join me on Facebook here, where, every Monday, we can share our gratitude with each other.

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“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend.”
Melody Beattie